Senior Designer | Branding · Motion · UX · AI Production
Human-centered design with today’s tools
Madrid, Spain | Remote work
Hi! My name is Miguel Villate and I solve problems through design. I’ve spent years working in brand management, audiovisual design, interface and user experience design, and editorial design, leading teams and projects. Today I build AI production systems that significantly increase team productivity. The time we gain goes back to what no tool fully solves: creative thinking.
Recent Projects
Seven projects where creative judgment, team leadership and AI production meet.
View all projects
Canadian health food chain
Winning pitchWinning pitch for a Canadian chain of health food stores, delivered in three days: concept, art direction and an AI-produced campaign.
Campaign · AI production · Art direction
Tailor-made safari operator
Proposal deliveredBrand, visual system and website redesign for a tailor-made safari operator in East Africa.
Brand · Visual system · UX/UI · Content
Accessibility SaaS
SaaSAnimation pipeline for an accessibility SaaS product: one illustration system, many moving pieces.
Motion · Product · Illustration
Children’s emotional wellbeing brand
Account wonTwo months of social content in three days: twelve posts across statics, carousels and 2D animation for a children’s emotional wellbeing brand.
Social content · 2D animation · Visual system
Social media
Three accountsFour years of reels, shorts, stories and carousels for three very different brands: a mining company listed in Toronto and New York, an ice cream chain and a vitamin D brand for babies and children.
Social content · Motion graphics · Audiovisual production
Gourmet ingredient distributor
Redesign proposalRedesign proposal for the online store of a Canadian gourmet ingredient distributor that sells to home cooks as well as restaurants, bakeries and bars.
UX/UI · Information architecture · Accessibility
How I work and where I focus
Designing the process too
I trained in Visual Communication Design in Havana and taught Editorial Design before moving into agency work. Since then I’ve worked in brand identity, motion graphics, editorial design, UX/UI and audiovisual production: a deliberately broad path, because real briefs rarely fit into a single discipline. I’ve led teams and projects along the way, but I never stepped away from execution.
I’ve spent the last few years understanding what changes when AI enters the process. I’ve built production workflows that cut timelines to a fraction of the usual, documented so a team can run them without depending on me. But my conclusion is the one that opens this page: tools set the pace, decisions remain human. Speed is only worth it if what you gain is reinvested in judgment.
Senior Designer | Branding · Motion · UX · AI Production
Let’s put ideas
into practice
Madrid, Spain | Remote work for Toronto, Canada