Selected work · 6 projects
Creative direction, AI production systems and the teams that run them. Each case shows what I led, how it was produced and what changed for the client.
6 projects
Pitch for a Canadian chain of health food stores: concept, art direction and an AI-produced campaign. Delivered in three days and won.
Brand refresh and website redesign for a tailor-made safari operator in East Africa.
Animation pipeline for an accessibility SaaS product: an illustration and motion system the product reuses in every piece.
Social content proposal for a children’s emotional wellbeing brand: twelve posts across statics, carousels and 2D animation, made in three days. The client signed after seeing it.
Four years of reels, shorts, stories and carousels for three very different brands: a mining company listed in Toronto and New York, an ice cream chain and a vitamin D brand for babies and children.
Redesign proposal for the online store of a Canadian gourmet ingredient distributor that sells to home cooks as well as restaurants, bakeries and bars.
Senior Designer | Branding · Motion · UX · AI Production
Madrid, Spain | Remote work for Toronto, Canada
